For some people email is a blessing. It is now easier than
ever to communicate with counterparts all over the world at
the speed of light. You can collaborate on projects,
review memos, and send updates all in the stroke of a few
keys. For other people email is a horrible curse. As if
the paper tiger on your desk wasn't bad enough, many people
are drowning in hundreds of emails a day, all urgent, all
needing your immediate action. Here are 10 tips to make
sure the emails you send don't add to your recipient's list
of headaches
Marketing your business with email is an art.
It's very easy to get accused of spamming nowadays.
Add to that the filters ISPs are using, and your message
may not get through.
If you do it right, email marketing can become a very
effective method of marketing your business.
Before you consider this method, there are three tools
I consider absolutely crucial to your success....
Most web marketers have seen the usual promotion strategies dozens of
times. Search engines, newsletters, email ads and the like. Yet it can
seem like a painfully slow process to build up from a trickle of visitors per
day. Slow and steady marketing programs will pay off, but sometimes
slow is just too discouraging! Unfortunately many web business owners
will give up because of the psychological toll of a slow start....
We know that email marketing is a cheap method to reach our customers, prospects and subscribers.
However, the increasing amount of unsolicited commercial email is clogging up the inboxes of
everyone.
So how do you improve the chances of making your email stand out from junk mail? (And I'm
assuming you're not sending out unsolicited email. If you are, shame on you.)
First, you want to make it easy for your subscriber or prospect to quickly identify that it's from someone
they know ?? "you."
Make sure that your "From" line uses your full name rather than something generic like "Webmaster."
You want to burn your name into your prospect's mind. A webmaster could be anyone....
Occasionally it is necessary to get some kind of information from your
visitors. One way to do this is to embed your email address, as a "mailto"
tag, directly on all of your web pages. This is not recommended for the
following reasons....
What comes to your mind when you think about your email? Email makes possible almost instant
communication with your co?workers without leaving your desk, a quick note to a family member who
lives far away, but also has a very annoying downside such as junk mail. Since the introduction of the
Internet, email has been one of its primary uses. The fact that it is a fast, cheap and easy means of
communication, makes email a great business tool. But there are also a series of threats for employers
associated with email usage. Email threats such as confidentiality breaches, legal liability, lost
productivity and damage to reputation cost organizations millions of dollars each year....
I like other publishers have had our share of bouncing email
addresses. Hotmail and Zwallet accounts are not the only
culprits are many claim. Email addresses are of all makes
and sizes....
For users of other clients such as Outlook Express, Eudora and
others, I cannot tell you the top end of how well the software
will perform.
If there are more than 2,000 messages you wish to hang on to,
you should begin filing your messages in separate folders
below the Inbox. This will help you to find your messages
quicker and it will provide more stability to your email
client....
Have you noticed? It's becoming harder and harder to get a good
response out of email campaigns. Why? The more popular an advertising
method becomes, the more overused it gets. When that happens,
customers develop an "immunity". They are so overwhelmed by the
dozens, or even hundreds, of emails that pop into their inboxes that
they simply hit the delete button without even giving it a second
thought....
Even now that e?mail has been around for several years, some of us
still aren't "getting the message" when it comes to being both
effective and polite. While e?mail is a quick, easy, and informal way
to exchange information, it still needs some TLC in order to do its
job, which is to *communicate*!...
