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Website Marketing
Webbots, Spiders, and Screen Scrapers
While most web development books explain how to create websites, this teaches developers how to combine, adapt, and automate existing websites to fit their specific needs. FUNDAMENTAL CONCEPTS AND TECHNIQUES introduces the concept of web automation and explores elementary techniques to harness the resources of the Web.
3 Ways to Increase Conversion Rates
3 Ways to Increase Conversion Rates by Nick Usborne In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers. In this article I'm going to take a look at just one of those similarities: both direct mail packages and web sites lose almost all of their readers before the `task' is completed. Both media struggle with conversion rates that typically hover around the 2% rate. Most of us throw out or recycle direct mail pieces almost every day. And most of us know how many of our site visitors leave before buying, signing up, registering or completing some other task. Now for the difference. Direct mail copywriters work extremely hard to minimize the number of readers they lose, at every stage. How hard do you work to keep and convert your readers? Here are three tips taken from the world of direct marketing: >> Make a promise First, your homepage should make it very clear what you do. As in the statement, "We sell printer cartridges". But also make a promise. As in, "You'll never run out of printer cartridges again". The statement is about you. And it's useful in letting people know they are in the `right place'. The promise is about them. And there is a real benefit stated there. This may be copywriting 101, to lead with a benefit, but it's surprising how many sites don't follow this simple and proven principle. >> Make an offer...3 Steps To Skyrocket Your Sales Like A Fire Cracker
3 Steps To Skyrocket Your Sales Like A Fire Cracker by Shahnaz Rauf Crash! your half filled coffee cup shatters the silence splitting into smithereens and splattering the still hot coffee in all directions. You sit up straight ignoring the spilled cup, ignoring the coffee stain soaking into your carpet, with your heart racing and a slight tremor in your hand, you quickly type in your passwords to log in to your web account. Thank goodness your web host enables raw statistics, you will soon catch the cheating thieves. What! 10,000 visitors and not one sale... Not one measly sale. What's incredible... no one even signed up to your mailing list! That`s not possible! Didn`t you use that excellent sales letter software. Yes your sales letter is just perfect and your headline is a hypnotic beauty... you have gone to great lengths to provide top rated testimonials, the sense of deadly urgency, the free gifts are all there... yes your sales letter is perfect, yet no sales! Hold on... Did you design your sales page to deliver the `most wanted response` dictated by your traffics psychological mind set? What`s that? Consider where will you get your site traffic from:...2 Reasons Why The Gurus Won't Make You Rich!
The gurus. Those lads and lasses that make a gazillion dollars a week online, and Will show you how you can too, if you pay them $47. So here's a question... 'If it's as easy as the 'gurus' make out, how come we're not all rich?' Oooh, good question. There's a 2 part answer to this. Firstly, if everyone copies the step?by?step 'copy this exactly' model provided by the 'guru', this will just result in a crowd scene of identical sites, all selling identical products....2 Customer Service Tips For The Rocket Scientist by Gordon Bryan
2 Customer Service Tips For The Rocket Scientist by Gordon Bryan Customer service isn't rocket science, you know. It really isn't. (Unless, of course, you work at NASA Customer Service). For the rest of us non rocket scientists though, here's a couple of examples I experienced within one week, of shocking customer service. Last week, my computer crashed. Not the end of the world, since I had backed up my data. So I got the phone book out, and called a local advert. The man I spoke to was very friendly and helpful. He gave me options for possible causes, possible solutions, and pricing. I was impressed....Are You Wasting Your Time Putting Out Fires? by John Colanzi
I don't know about you, but I'm tired of wasting time putting out fires, when I should be more productive. By putting out fires I mean correcting mistakes that shouldn't have occurred in the first place. I recently began a campaign to get more traffic for a specific page promoting my mailing lists....
Pro Elance Guide
Why Elance Works Elance’s popularity has blossomed for two reasons: cost and availability. When you log in to the service you’ll find hundreds of developers from around the world, many of whom have specific skills and experience that you can use for your own projects, ranging in cost from...TopSecretAutomaticMoney “The Guide”
Affiliate Marketing ---------------------------------------------------- So what is Affiliate Marketing you ask? ---------------------------------------------------- It’s simple. Affiliate Marketing is simply a method of promoting other web businesses in which you receive money for every visitor, subscriber, customer or sale you provide to them. In other words, you drive traffic to another web business… The traffic generates sales… And you get a percentage of the sales. Easy! This is the Perfect Work-From-Home Business!...
MACHINE GUN MARKETING
WARNING: This is what I was going to tell you before: Be careful not to get tricked! You don’t want a domain name that people click on for the wrong reasons: You don’t want them to click because they: A. Are curious of the domain name B. The domain name made them laugh C. They think it is another site or they think they are getting free stuff. YOU WANT THEM TO BUY!...ADWORDS MIRACLES: Advanced Themes
Protecting your affiliate commissions One problem that you may run into as an affiliate is how to protect your affiliate commissions. The basic problem here is that other affiliates will see that your link is a Clickbank hoplink, and will redirect traffic via their own hoplink just before buying - and robbing you of a commission in the process. If this happens enough times, it can turn a profitable campaign into a losing one....Social Marketing Directory 2008
In this guide, you will find a list of literally hundreds of social sites that you can use in your promotional plans for practically any product, service, or website that you intend to promote and market online....
The 118 Most Useful Plugins For Your Wordpress Blog
Why Wordpress plugins? I love Wordpress and am absolutely crazy about it. It is a great blogging tool and a nice CMS platform if it’s configure properly. The basic installation of Wordpress is simple and easy. However, without any knowledge of CSS, html and PHP coding, it will be difficult for anyone to configure the Wordpress blog to the way they want it to be. However, by using Wordpress Plugins, you can extend the features and functionalities of the Wordpress Blog. Most of the time, you only need to upload the plugin and activate it from your Wordpress Admin Control Panel, or cut & paste a few lines of codes and you are all set....
Guide to Private Label Rights
It is without any doubt that Private Label Rights serves as a new business opportunity for you and anyone else in the Internet Marketing field. Some Internet Marketers say that Private Label Rights is the latest “in thing” in Internet Marketing, but the truth is that Private Label Rights have not only long existed before the World Wide Web came up, but have also been practiced offline in several ways or another....
10 Ways to Write More Effective Ads
To properly understand advertising or to learn even its rudiments one must start with the right conception. Advertising is salesmanship. Its principles are the principles of salesmanship. Successes and failures in both lines are due to like causes. Thus every advertising question should be answered by the salesman's standards....